Tuesday, April 9, 2013

Investing in Language 2


The language you use is a tool that can invite or divide.

Adding new language to your everyday chatter will give you many more tools to gain insight, understanding, and wealth.

The new bit of language I got this week was a few sentences that a ghost writer gave to my client while we were going over some copy.

“I am unable to get an accurate temperature on the tone of this message”

I was slack jawed at how cool that was.  

Her language was direct in the fact that she was LOST in the language and she was noticing the paragraph needing more deliberate intention.  She promptly offered up a second helping of language deliciousness.

“A little more spice may help bring more heart to this message. Is there a specific flavor you are trying to convey?”

Her words were empowering and invited new language without killing the writer.

It immediately pulled everyone into the page with a vivid direction.

I love seeing new ways language can be a wealth building tool.